Marketing Efforts
Stealing The Show

Activities in the Marketplace Canada Roadshow

SEPTEMBER 23-26, 2024

“Canada is an important source market for St. Kitts and the annual mission to Toronto is critical to ensuring we stay top-of-mind and reconnect with our trusted travel partners leading into the important fall-winter booking season,” said the Honourable Minister Henderson. “We know that there is significant growth opportunity in Canada and this visit allows us to put an aggressive strategy in motion that pays dividends throughout the year for our tourism industry.”

Activities in the Marketplace 2024 Northeast USA Road Show

The Northeast Roadshows represents a strategic investment in our partnerships with travel agents and our broader sustainability goals,” stated Hon. Marsha T. Henderson, Minister of Tourism. “We are engaging directly with influential players in the travel industry to showcase the diverse experiences that St. Kitts and Nevis offer. We aim to position our destinations as leading choices that combine rich cultural experiences with a robust commitment to holistic sustainability. By doing so, we expect to drive significant growth in bookings to reinforce our economic impact.

Activities in the Marketplace Canada Road Show

Led by Minister of Tourism, Hon. Marsha T. Henderson, a delegation from St. Kitts hosted a series of marketing initiatives with key partners in Canada. The events showcased the allure of the destination to a group of over 40 prominent influencers, media, and travel agencies, holding immense potential for the future of tourism in the Canada market.

Activities in the Marketplace UK Road Show

The CEO of the St. Kitts Tourism Authority, Ellison “Tommy” Thompson, spearheaded a delegation to the UK with the intention of educating and inspiring travel partners, media, and influencers across the region. Chairperson Ermelin Sebastian-Duggins and UK Marketing Consultant Lisa Elmes-Bosshard joined the week-long roadshow, increasing St. Kitts’ presence among the British audience.

Activities in the Marketplace CTO Tourism Human Resources Conference 2023

CEO Mr. Ellison "Tommy" Thompson and HR & Operations Manager Ms. Joanne Bedminister attended the Caribbean Tourism Organization's 10th Tourism Human Resources Conference. The event offered networking opportunities and facilitated the exchange of best practices and innovative ideas. Their participation aims to position the St. Kitts Tourism Authority at the forefront of the evolving tourism landscape by weaving human capital with emerging technologies for sustainable tourism.

Activities in the Marketplace CTO Sustainable Tourism Development Conference 2024

A delegation from St. Kitts & Nevis made a strong impression at the Caribbean Tourism Organization's Sustainable Development Conference in Grenada. Deputy CEO Melnecia Marshall delivered an impactful presentation, while team members, including John Hanley and Goldha Franks, participated in workshops on the 5 Ps of sustainable tourism: People, Planet, Purpose, Partnership, and Prosperity. Their involvement underscores a commitment to a thriving, sustainable tourism industry.

Activities in the Marketplace State of the Tourism Industry Conference, Turks and Caicos

Minister of Tourism, Hon. Marsha T. Henderson led a delegation at the Caribbean Tourism Organisation's State of The Tourism Industry Conference (SOTIC) in Turks and Caicos. She actively participated in discussions on investment opportunities, sustainable practices, and innovative strategies, playing a key role in shaping a progressive future for the Caribbean tourism sector.

Activities in the Marketplace US Road Show

The Authority was on the road across the U.S in 2023, hitting key locations such as Boston, Connecticut, New Jersey, and New York. The events attracted a significant turnout, with over 280 attendees that included prominent travel writers and agencies. By meeting with local hoteliers and tourism stakeholders, they were able to learn more about the destination’s diverse product offerings, immersive experiences, and undeniable charm.

Activities in the Marketplace Coterie Retreat

Recognized as the quintessential gathering for industry professionals, the Coterie Retreat offered guests an unparalleled look into what makes St. Kitts the ultimate romantic getaway. Insightful panel discussions and personalized one-on-one consultations hosted by Mrs. Weekes and Ms. Greaux offered key insights, solidifying the island as the epitome of romance and love.