ST. KITTS AND NEVIS ANNOUNCES NORTHEAST USA ROADSHOWS: PIONEERING SUSTAINABLE TOURISM WITH LOCAL ARTISTRY
The St. Kitts Tourism Authority in partnership with the Nevis Tourism Authority is thrilled to announce the launch of its Northeast (USA) Roadshows, which extend from 16 September to 20 September. This strategic initiative aims to enhance the destination’s presence among regional travel agents and underscores St. Kitts’ dedication to sustainable tourism and community engagement, merging cultural enrichment with environmental consciousness.
This initiative goes beyond traditional marketing by integrating a broad spectrum of eco-friendly practices. Our approach encompasses not only environmental stewardship but also social and economic sustainability. By promoting local artisans and businesses, the roadshows highlight how St. Kitts and Nevis leverage their rich cultural heritage and natural beauty to foster a sustainable tourism model that benefits both the local community and our visitors.
“The Northeast Roadshows represent a strategic investment in our partnerships with travel agents and our broader sustainability goals,” stated Hon. Marsha T. Henderson, Minister of Tourism. “We are engaging directly with influential players in the travel industry to showcase the diverse experiences that St. Kitts and Nevis offer. We aim to position our destinations as leading choices that combine rich cultural experiences with a robust commitment to holistic sustainability. By doing so, we expect to drive significant growth in bookings to reinforce our economic impact.”
A standout feature of the roadshows is the collaboration with local artist Sasha Hebert, more popularly known as “Sasha The Artist.” Travel agents will have the unique opportunity to participate in creating a collaborative painting that embodies the spirit of St. Kitts and Nevis. This artistic engagement not only deepens agents' connection to the destinations but also exemplifies our commitment to integrating local talent into our tourism strategy.
Sasha Hebert shared, “The opportunity to showcase what I have to offer as an Artist Entrepreneur internationally across four major states in just 4 days has been an absolute game changer. I've not only been able to enhance the St. Kitts Roadshow events through art entertainment, allowing travel agents to be fully immersed in the islands' beauty and culture while engaging in memorable painting activities and live paint performances, but I've also significantly expanded my network and unlocked new possibilities for destination-inspired art experiences and potential partnerships. This experience has been beyond rewarding. I'm truly excited about future prospects and incredibly grateful for the opportunity to elevate Sasha The Artist onto the global stage, seamlessly blending art with tourism and event experiences. This is a major milestone in my entrepreneurial journey, and I can't wait to see where it leads.”
The marketing strategy for the Northeast Roadshows is deeply rooted in holistic sustainability, resonating across key pillars of travel: family, wellness, romance, and adventure. The focus includes eco-friendly accommodations, wellness retreats that promote health and well-being, romantic getaways that support local economies, and adventure tourism that respects and preserves the islands’ natural resources. Each element of St. Kitts and Nevis’ marketing efforts is designed to meet the values of today’s conscientious travelers, ensuring that every experience contributes to personal enrichment and the broader goal of environmental and social sustainability.
About St. Kitts
St. Kitts is the larger of two islands that make up the Federation of St. Kitts and Nevis. Eighteen miles of green mountain ranges stretch from Mount Liamuiga in the north to the southern peninsula—each end, an entirely different and equally fulfilling experience. The island's serendipitous location between the Atlantic Ocean and the Caribbean Sea gives its coast distinctively varied hues. Our beaches range from golden tones to salt-and-pepper and alluring black volcanic sand. Venture Deeper into the magic of St. Kitts and discover what the destination holds while simultaneously venturing introspectively into a journey of self-discovery. Peel back the many layers of our beautiful island to discover the culture, history, adventure, and culinary delights around every corner.
*If you are travelling to St. Kitts, it is required that you complete the online Immigration and Customs ED Form before arrival. Upon completion, you will receive a receipt with a QR code that you must present upon arrival in St. Kitts. Your QR code can be printed out or scanned directly from your phone. For more information about St. Kitts, visit visitstkitts.com.